@Patrick thanks for the info. Will change my config.
Just adding some info for context if anybody else arrive here. Looking at the logs in detail I can see that traffic is actually allowed trough the WAN interface, which never the less was the intention.
vlan01.73 match block in 4 0x0 64 0 0 DF 6 tcp 52 192.168.73.112 17.111.103.20
vlan01.73 match block in 4 0x0 64 0 0 DF 6 tcp 83 192.168.73.112 17.111.103.20
pppoe0 match pass out 4 0x0 63 0 0 DF 6 tcp 64 XX.XX.XX.XX 17.111.103.20
vlan01.73 match pass in 4 0x0 64 0 0 DF 6 tcp 64 192.168.73.113 17.111.103.20
pppoe0 match pass out 4 0x0 63 0 0 DF 6 tcp 64 XX.XX.XX.XX 17.111.103.20
vlan01.73 match pass in 4 0x0 64 0 0 DF 6 tcp 64 192.168.73.102 17.111.103.20
pppoe0 match pass out 4 0x0 63 0 0 DF 6 tcp 64 XX.XX.XX.XX 17.111.103.20