To be fair, Home Assistant didn't entirely stopped trying since I switch to "block", but it stopped generating Mbps of traffic at least. It seems the "reject" got him in a loop.I still don't know why it was doing this. I have the cloudflared plugin and thought it was the reason, but disabling the plugin doesn't stop this lookups from happening. Now that I think about it, I should have restarted HA on top of disabling the plugin probably...