There are several aspects to this. here are a few that come to mind:
(1) The two test sites that you mention (waveform and cloudflare) do not use icmp/icmpv6 "echo requests" (i.e. classic ping) but measure the time difference between a request for data and the receipt of the data using tcp/udp. Cloudflare explicitely says so. To convince yourself, you could also do a wireshark capture - there will be no icmp/icmpv6 echo requests. I believe that it is also true that internet routers in general treat icmp/icmpv6 echo requests differently (in terms of priority and treatment) to other protocols. So the high "ping" latency you see is not really relevant.
(2) Did you tune the pipe bandwidths of your configuration? At somepoint in the ISP infrastructure you will be sharing bandwidth with other users so it is important to test at different times of day. For example, I have a 2.5Gbps/1Gbps fibre connection but in order to get A+ at all times of day, I need to set my bandwidths to 1.5Gbps/600Mbps - at 60% this is way below the article's suggested 85% starting point. If I try to increase the bandwidths, my latency invariably rises quickly in the evening.
(1) The two test sites that you mention (waveform and cloudflare) do not use icmp/icmpv6 "echo requests" (i.e. classic ping) but measure the time difference between a request for data and the receipt of the data using tcp/udp. Cloudflare explicitely says so. To convince yourself, you could also do a wireshark capture - there will be no icmp/icmpv6 echo requests. I believe that it is also true that internet routers in general treat icmp/icmpv6 echo requests differently (in terms of priority and treatment) to other protocols. So the high "ping" latency you see is not really relevant.
(2) Did you tune the pipe bandwidths of your configuration? At somepoint in the ISP infrastructure you will be sharing bandwidth with other users so it is important to test at different times of day. For example, I have a 2.5Gbps/1Gbps fibre connection but in order to get A+ at all times of day, I need to set my bandwidths to 1.5Gbps/600Mbps - at 60% this is way below the article's suggested 85% starting point. If I try to increase the bandwidths, my latency invariably rises quickly in the evening.